Where Traditions Come to Life
Cross-border project "Gates for the sustainable integration of the culture of the Middle Prut Valley into European tourist routes" / ROMD00219 0219.
The cross-border region Ungheni/Republic of Moldova – Iași/Romania is the space where traditions come to life and culture brings us together.
Step into a universe of crafts, traditions and stories that endure over time. Discover the common cultural heritage of the communities on both banks of the Prut, brought back to life, carefully valorized and integrated into European tourist routes. Here, culture is lived, felt and passed on, and each visit becomes an authentic experience and an unforgettable emotion.
Interreg VI–A NEXT Romania – Republic of Moldova Programme 2021 – 2027
The project "Gates for the sustainable integration of the culture of the Middle Prut Valley into European tourist routes”/ROMD00219 aims to capitalize on the common cultural heritage on both banks of the Prut River and integrate it into European tourist circuits, contributing to the sustainable development of the Ungheni/Moldova - Iași/Romania cross-border region.
Project presentation
Overall objective The project's objective is to improve the capacity for the conservation and promotion of the common tangible and intangible cultural heritage of the Middle Prut Valley area through the rehabilitation and modernization of two urban museums, through the development of a common strategy for the tourist exploitation of this rich cultural heritage, together with the implementation of collaborative events designed for both museum staff and the general public.
The specific objectives of the Project are:
1. Developing a comprehensive framework for promoting the cultural heritage of the Middle Prut Valley, outlined by formulating a strategy for the sustainable integration of this cultural wealth into European tourist circuits and 12 cross-border events until the project is completed.
2. Improvement and modernization of two cultural sites located on both banks of the Prut River.
3. Increasing awareness and strengthening the resonance of the Prut Valley Culture project through the strategic use of at least three media channels until the end of the project by at least 10% compared to the beginning of the project.
Partners:
Ungheni Municipality City Hall / Republic of Moldova
Iași City Hall /
Romania
News
29.01.2026
The Braunstein Palace in Iași hosted today the conference "Equal opportunities and non-discrimination - Historical perspective in the Middle Prut Valley area".
26.01.2026
The workshop brought together over 50 participants – keepers and promoters of traditions, specialists in the field
culture, museum staff, folk craftsmen.
10.10.2025
This activity marked the debut of the series of four thematic workshops provided for within the project, which will continue with other themes dedicated to crafts and local cultural heritage.
Interactive Map
Explore the locations in Ungheni where sculptures representing the cultural heritage of the Middle Prut Valley are located. Click on the pins to discover the works of art.
