Launching conference of the project "Gates for the sustainable integration of the culture of the Middle Prut Valley in European tourist routes" / ROMD 00219
"Gates for the sustainable integration of the culture of the Middle Prut Valley into European tourist routes"
Launching conference of the project "Gates for the sustainable integration of the culture of the Middle Prut Valley in European tourist routes" (ROMD00219) was held at the Ungheni Palace of Culture on September 17, 2025 and marked the official debut of cross-border cooperation between the municipalities of Ungheni and Iași in the field of cultural heritage and tourism. The event brought together over 60 participants – representatives of local and district public authorities, cultural institutions, experts in culture and tourism, as well as local and national media – contributing to increasing the visibility of the project and its objectives. The conference presented:
Main objectives and activities of the project, including the rehabilitation and modernization of museums, the digitization of heritage and the organization of cross-border cultural events;
Expected impact on the community, tourism development and integration of cultural heritage into European tourist routes;
The role of cross-border cooperation as a "cultural bridge" between Ungheni and Iași, highlighted by representatives of local and national authorities.
The panel "How can we transform local heritage and culture into a sustainable resource for tourism?" brought together Denis Gînga, General Director of CNCPPCI; Ana Șandra, Interim Director of the National Tourism Office; Denis Bulancea, museographer at the Ungheni Museum of History and Ethnography; and Aurica Ichim, Manager of the "Regina Maria" Municipal Museum of Iași.
An important outcome of the conference was the dialogue between experts and practitioners, which highlighted the need to protect living heritage, involve the community and use digital technologies to increase the attractiveness of museums. The launch conference confirmed the relevance and strategic value of the ROMD00219 project, strengthening the commitment of the partners for the successful implementation of the planned activities and for the promotion of the common cultural heritage of the Middle Prut Valley at European level.
